Defining and Utilizing brand essence
To develop a brand, one must understand it. And the real personality, that brand truth, is often well hidden. So, before we develop, we remove all the extraneous and superfluous. All the noise and clutter is discarded. Consequently, what we are left with is both authentic and useful. This approach makes it more likely that a brand will stay relevant, regardless of the passage of time, advances in technology or changes in culture.
Behind all greatness, is one simple idea
A Visual Identity should fit like a perfect pair of pants. So we help brands dress accordingly. It should be distinctive – this goes without saying – but it should create this difference in keeping with the brand personality, not the latest trend or the technique that quickly impresses. This is why we never develop a visual identity in isolation from the environment in which it will be exposed. And why we analyse what’s happening in the world around us before constructing the graphic toolkit. This holistic approach applies to every touchpoint, from the smallest detail to the most impactful, from the business card to the product itself.
A never ending effort to stay relevant
To stay relevant, brands need to constantly develop and maintain their digital presence. Which is easier said than done when you are presented with an ocean of opportunities that change by the minute. There is no shortage of choices but often a lack of patience and foresight, facing a world of temptation. So we help identify the opportunities most relevant to the brand identity. It’s only by navigating the possibilities that digital content and platforms can work seamlessly in parallel with the brand personality. Proving that digital design has a much broader, holistic perspective at its heart. In the long run, this results in a unified digital experience, in line with the visual brand identity.
Make people turn pages
However much the process of developing a brand – the methodical, the painstaking effort – is both fundamental and enjoyable, we are graphic designers at heart. Unashamedly proud in fact. This is why we take such pleasure from crafting all the cerebral spadework into things of beauty and value. We create annual reports, stationery, advertising and everything in between. Always with an eye for detail and with an emphasis on restraint. We push to optimize and rethink. However, we are conscious that working with visual identities can be as much about the evolutionary process of developing the brand through time as it is revolution.