The last remaining independent Danish shirtmaker.

Bosweel
Visual Identity, Digital Design

For three generations, Bosweel has been a family business – remaining true to their origins and delivering only the highest quality shirts to their customers since 1936.

Bosweel has been making quality shirts for the greater part of a century. Although the collection changes every season, some things are not negotiable – the impeccable product quality and the belief that individual style transcends current fashion trends, will never change.

However the renowned brand with all its heritage was losing connection to the loyal customers and the brand needed to reconnect with a younger audience. The solution; a modernised and streamlined image – true to the brand’s proud heritage, but also challenging the status quo – just slightly...