Communication that builds loyalty, changes attitudes, and brings out a smile.


Publico Kommunikation
Graphic Design

Photo credit: Priskorn

Bosweel, 2016
Visuel identity & digital design

Publico is a communications agency that uses communication to strengthen business relations. They translate business goals into meaningful strategic communication that builds loyalty, changes attitudes, and brings out a smile. Publico’s consultants specialise in finding simple communication solutions to complex issues in knowledge-intensive organisations. Publico’s specialities are content marketing and media relations for the financial sector and B2B companies as well as campaigns for the state and local governments.

For three generations, Bosweel has been a family business – remaining true to their origins and delivering only the highest quality shirts to their customers since 1936.

Bosweel has been making quality shirts for the greater part of a century. Although the collection changes every season, some things are not negotiable – the impeccable product quality and the belief that individual style transcends current fashion trends, will never change.

Every year Publico publish their own “Publico Magazine”. A medium where the reader is invited backstage, to an exclusive behind-the-scenes to experience how the agency is staying sharp and helping their clients reach their goals.

However the renowned brand with all its heritage was losing connection to the loyal customers and the brand needed to reconnect with a younger audience. The solution; a modernised and streamlined image – true to the brand’s proud heritage, but also challenging the status quo – just slightly...


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